Sales measurement + Meta ads
You know what you spend. See what comes back.
I run Meta ads and connect their cost to actual payments. You see separately what Meta claims for itself and how much money really came in.
Subscription training platform, 2 months, counted from first payments. Read the case study
99 purchases according to Meta about33 confirmed by payment
That was the ratio on a client's account: for every three purchases Meta reported, one could be confirmed by payment. This does not mean the ads were not working - it means the budget was being set on a number nobody had verified.
Services
Meta Ads and measurement audit
In 5 business days I check how many purchases reported by Meta appear in your payment system, where budget leaks and which creatives actually drive the result.
An 8-10 page report, a list of fixes ordered by impact, a 30-day plan, 3 recording briefs and a one-hour review. If I do not find three specific fixes, I refund your money.
PLN 2,900 net, paid upfront. The amount comes off the first invoice if we continue working together.
Ads optimise on the data they are given. If the data is inflated, so is the budget.
What I do
Three parts of one system. Usually implemented in this order.
Sales measurement
I connect the ad account to the system where the money actually lands. You stop trusting a single number from the dashboard.
- server-side measurement, resistant to browser blocking
- what Meta reports set side by side with what actually came in
- cost per acquisition counted from the first real payment
Meta ads
I run the account on the data from step one, not on what Ads Manager shows.
- rebuilding the account structure where it is needed
- creative direction, briefs and a list of material to record
- scaling based on cost, not on gut feeling
Dashboard and decisions
A dashboard where you see it yourself, without asking for a report.
- one place with cost, revenue and the gap between sources
- for subscriptions: how much revenue drops out on failed payments and how much comes back
- weekly decisions instead of a monthly PDF
Who it is for
Businesses where money comes back every month, and creators selling their own product. What they share is that the revenue is already there, and the problem is that nobody knows exactly where it comes from.
A fit
- subscription, membership, repeat purchase
- creators selling their own digital product
- payment happens outside your own website
- a sensible margin once product cost is deducted
Not a fit
- before the first sale
- one-off sales with no repeat business
- margins in the low teens, where my fee has no way of paying for itself
- expecting the audit to confirm a conclusion you have already reached
How this looks with a client
After taking over the account and fixing measurement, the cost to acquire a new customer fell by 45%, while the number of new customers from ads grew 3.3 times in two months.
Read the case studyLet's talk
Five fields. After sending, you pick a 15-minute slot right away.
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Thanks, I will reply within one business day. The fastest option is to pick a 15-minute slot now. Before the call, I will review your ads in the Meta Ad Library.
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