Sales measurement + Meta ads
You know what you spend. See what comes back.
I run Meta ads and connect their cost to actual payments. You see separately what Meta claims for itself and how much money really came in.
99 purchases according to Meta 22 confirmed by payment
One month on a client account. The rest cannot be tied to the ads on the payment side. This does not mean the ads were not working - it means the budget was being set on a number nobody had verified.
Ads optimise on the data they are given. If the data is inflated, so is the budget.
What I do
Three parts of one system. Usually implemented in this order.
Sales measurement
I connect the ad account to the system where the money actually lands. You stop trusting a single number from the dashboard.
- server-side measurement, resistant to browser blocking
- what Meta reports set side by side with what actually came in
- cost per acquisition counted from the first real payment
Meta ads
I run the account on the data from step one, not on what Ads Manager shows.
- rebuilding the account structure where it is needed
- creative direction, briefs and a list of material to record
- scaling based on cost, not on gut feeling
Dashboard and decisions
A dashboard where you see it yourself, without asking for a report.
- one place with cost, revenue and the gap between sources
- for subscriptions: how much revenue drops out on failed payments and how much comes back
- weekly decisions instead of a monthly PDF
Who it is for
Businesses where money comes back every month, and creators selling their own product. What they share is that the revenue is already there, and the problem is that nobody knows exactly where it comes from.
A fit
- subscription, membership, repeat purchase
- creators selling their own digital product
- payment happens outside your own website
- a sensible margin once product cost is deducted
Not a fit
- before the first sale
- one-off sales with no repeat business
- margins in the low teens, where my fee has no way of paying for itself
- looking for a second opinion to win an argument with your current agency
How this looks with a client
Let's talk
Six fields. I reply within one business day.