Services
Meta shows revenue. I show how much of it landed.
Meta ads run together with measurement of actual payments. With a subscription that also means watching renewals and failed payments. For subscription businesses and creators selling their own product.
99 purchases according to Meta about33 confirmed by payment
Ads Manager shows a purchase count. Your payment system shows deposits. Almost nobody puts those two numbers side by side, because they sit in different tools and are counted differently. That is why I start with measurement, not with campaigns.
See how this looked on a client accountWhich one are you
I do not promise that Meta will start showing exactly what you have in the bank. That is not achievable, and anyone who promises it either does not understand how attribution works or is counting on you not checking. I promise something else: you will see both numbers separately and you will know where the gap comes from.
Subscription, membership, repeat purchase
Your problem does not end at acquisition. A customer pays once, and then either comes back every month or quietly drops out - most often because a payment failed, not because they decided to leave.
- cost per acquisition counted from the first real payment
- how much revenue drops out on failed payments and how much of it comes back
- which campaigns bring customers who stay
One thing said plainly: your payment provider has its own retry logic and will recover part of it on its own. I account for what gets recovered above that baseline, and I show both numbers.
This is meCreators selling their own product
Sales are coming in, but mostly from people who already know you. Organic reach does the work, so do comments and direct messages, and nobody can say how much of it is the ads and how much is your audience.
- revenue split between organic reach and ads, in numbers
- reaching beyond your own followers without breaking what already works
- a full list of material to record each month
One honest point: if your sales come mainly from organic reach, ads will not double them. They will add growth on top of what would have come anyway, and they will show you where you are losing money. I measure that added growth and report it separately. Anyone promising more is guessing.
This is meScope
Three parts of one system. Usually implemented in this order.
Sales measurement
- server-side measurement, resistant to browser blocking
- what Meta reports set against what actually came in
- cost per acquisition from the first real payment
Meta ads
- rebuilding the account structure where needed
- creative direction, briefs and a shot list
- scaling based on cost, not on gut feeling
Dashboard and decisions
- one place with cost, revenue and the gap between sources
- for subscriptions: renewals and failed payments
- weekly decisions instead of a monthly PDF
Meta Ads and measurement audit
PLN 2,900 net, paid upfront. Start within 2 days of payment, result within 5 working days.
What you get
- Measurement verification. Purchases reported by Meta matched against payments from the last 90 days. You get one number: how many times the platform overstates results on your account.
- Technical diagnosis. Pixel, Conversions API, deduplication, purchase events and checkout on another domain. A list of errors explaining what each one breaks.
- 90 days of account data. Each campaign broken down by cost, how many new customers it brings and how much budget is spent boosting people who would have bought anyway. In PLN.
- Creatives. Which ones drive results in the payment data, which to switch off, what is missing from the tests, plus 3 briefs to record first.
- Compliance. Meta policy risks, for example in health and fitness, that may block ad delivery.
- An 8-10 page report and a list of fixes ordered by impact on results.
- A 30-day plan: what to do in weeks 1, 2, 3 and 4. You can implement it yourself, with your current agency or with me.
- A 60-minute video review, with a recording.
- 14 days of email questions after the review.
Guarantee
If I do not find at least three specific fixes in the report, I refund the full PLN 2,900.
For comparison
At PLN 10,000 in monthly spend, the audit costs the same as 9 days of budget. If even one campaign spends money on customers who would have bought anyway, the difference pays back in the first month. If we continue with ongoing management, PLN 2,900 is deducted from the first invoice.
What I need
- read-only access to the ad account (Analyst role), I change nothing in the account during the audit
- a payment export from the last 3 months and the website address
- I do not need access to the payment system or the code
- about 30 minutes from you at the start and one hour for the review
How working together looks
- 01
Audit, five working days
I check how much of the revenue Meta reports is visible in your payment system, where measurement breaks down, which campaigns are bidding against each other and how much budget goes nowhere. You get a report, a 30-day plan and a one-hour review.
- 02
Fixing measurement
Server-side measurement and the dashboard go live. From that point both numbers are visible separately and every budget decision rests on the second one.
- 03
Ongoing management
Ads, creative direction, weekly decisions. For subscriptions, renewals and failed payments are watched as well.
Terms
We start with an audit. It is a closed piece of work with a specific result, not a year-long commitment.
The retainer price depends on whether there is a subscription to look after. We agree the fee during the call.
Who records the ad creatives
You get the full package from me: what to record, in what order, what language to open with, which shot has to do the selling. Direction, briefs, analysis of what worked and a list for the following month.
But you do the recording. Your face and your voice sell better than material made by someone who does not know you. This is the one bottleneck on your side and I say so before we start, not in month three.
Not a fit
- before the first sale
- one-off sales with no repeat business
- margins in the low teens, where my fee has no way of paying for itself
- expecting the audit to confirm a conclusion you have already reached
Frequently asked questions
How is this different from my agency's report?
An agency reports numbers from Ads Manager, the same numbers it is assessed on. I match them against payments and show the difference on your account.
I have an agency. Does this make sense?
Yes. You can give the 30-day plan to the agency. I am not looking for an argument, I show the numbers.
What if you find nothing?
If the report does not contain at least three specific fixes, I refund the full PLN 2,900.
Do I have to stay with you for ongoing management after the audit?
No. The audit is a closed piece of work. If we continue, its cost is deducted from the first invoice.
Why is it paid upfront?
I reserve 5 working days for your account only. That lets me start within 2 days of payment, not in a month.
How much time will this take on my side?
About 30 minutes to grant access and export payments, then one hour for the review.
Is my account safe?
Read-only access. During the audit I change nothing, launch nothing and switch nothing off.
Let's talk
Five fields. After sending, you pick a 15-minute slot right away.
Prefer to book right away? Pick a 15-minute slot in the calendar
Thanks, I will reply within one business day. The fastest option is to pick a 15-minute slot now. Before the call, I will review your ads in the Meta Ad Library.
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